Wikipedia and Google: Control vs Emergence
While the debate surrounding Wikipedia often centres on authority, questioning whether a group of amateurs can create a trustworthy resource, the real issue is about access. We use Wikipedia not because it is authoritative, though that argument can be made. We use it instead because we can access it for "quick and dirty" knowledge. How is beer made? What's elearning? Wikipedia provides "gap filling" information, not necessarily foundation information on which we base world views. For foundational world view information, we don't rely on a singular resource. We blend many - experts, our own experiences, our own thinking, influences of colleagues, articles, books, and so on. People sometimes are mislead in this discussion when they fail to acknowledge that we require different types of information for different purposes. And, for most of my daily quick and dirty information needs, Wikipedia suffices. I am therefore drawn to it because it is at my fingertips. The information source is in line with my information needs. I use the web for the same reason. Do complete books exist on the history of Greek philosophy? Of course. But if they are not in my home library, then I must trudge to the library. I need to be highly motivated for this trek. Instead, I can access an online resource within seconds. Access barrier: Library: 30 minutes. Internet: 1 minute. Repeat as required for Britannica and Wikipedia.
But all is not well. Wikipedia has a fatal flaw, evidenced by frequent criticism about deletions of articles or persons not deemed to be of note (Peter set up a wikipedia page for me and connectivism - an experiment to see how long until I'm classified as not notable :)). Wikipedia, at its core, is an extension of how we do things in the physical world: a group of people, for whatever reason (position, reputation, authority), make decisions for the vast majority about what should be permitted to be viewed. This is necessary for Wikipedia, or any centralized resource aspiring to authority/impact status, to work. Wikipedia filters for readers. News programs do the same. So do academic journals. And newspapers. The underlying assumption is that some can make decisions for others. The vast majority of people prefer this. But not all. If you're on the fringe, Wikipedia serves a silencing gate-keeping role. By its very nature, it is intended to do this. In order to be more effective, it applies democratic processes such as voting and discussion. In the end, however, someone still makes a choice on behalf of others.
This flaw of making decisions for others is handled in an entirely different way by Google. Wikipedia assumes a target, sets metrics, and holds discussions against those standards. When someone is deemed "not notable", their biography is eliminated...and for subsequent searchers, ceases to exist. The flaw arises from its structure - centralized and controlled. Google, on the other hand, adopts a more decentralized model. Instead of centralizing information and determining what can exist (let's briefly lay aside Google's activities in relation to China), Google makes its decision after something exists, not before.
Yes, a search engine's algorithm expresses and ideology and determines what is weighted. Universities, established media outlets, and government sites carry greater authority. But search engines (especially blog search sites like icerocket and technorati) seek to reflect what is occurring online. They attempt to reflect the patterns produced by many interactions. Are search sites like Google neutral? No, not entirely. But they impose less bias onto the information space than Wikipedia does. Search engines express the emergent structure of information, instead of applying mechanics of inclusion up front.
Why is this important? I think Wikipedia harbors a structured content mindset that is reflective of its physical (and now online) competitors (Britannica). Most people find value in the centralized nature of this information. It's easier to search, the coherence of content requires less cognitive effort to make sense of a subject, and it has a growing degree of name recognition (and thereby, trust). But it is a model that I don't think is sustainable in the long run.
We will need to outgrow our digital manifestations of physical assumptions. We have the same struggle with online learning content: "Hey, let's move this content online". We transfer instead of transform. It works in the short term because we are familiar with the approach and process. In the long run, it impairs innovation. Once access is not a barrier, the model of "a few selecting for many" produces information with inherent bias.
To this end, Google is a better foundation for information's future. The less bias our initial source of information, the more options we have for repurposing it. If we apply intelligence at the level of need (search) instead of the level of entry into a system (the evaluation/editor model of Wikipedia and other centralized services), we have greater options for future use. Keep the initial source pure. I can't see why an effective search engine, in the near future, can't create an "on the fly" representation of a wikipedia article. We type in a term; it generates an article complete with references and differing viewpoints. Not sure we'll need Wikipedia in the future. I think it's a transition tool, a temporary crutch, as we align ourselves to the new context and characteristics of information.
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